News Update: The Sparkly Dressed and the AT&T Deal

Hopefully in your not-so-wildest dreams, Taylor Nation.

(Source: ATT.com)
(Source: ATT.com)

The Blonde With The Sparkly 1989 Microphone is a little too quiet. Without a new album, new music and no tour coming up, we figure out that T-Swizzle needs to let Sparks Fly somewhere. She’s recently signed a deal with AT&T for several feature performances and content. Described only as multi-facet and multi-year, the first thing in the deal is Taylor Swift headlining the 12th annual DIRECTV Super Saturday Night concert in Houston on February 4th, 2017. The event precedes the Super Bowl the very next day.

According to the press release, “Fans will have access to tickets through a series of exclusive AT&T promotions and campaigns.” Here at the Swift Agency, just a guy who might just be a little too paranoid and judgemental about the way people write things, we are quite cautious about the way the word exclusive feels in that sentence. You can’t buy tickets to that event. they will be offered only through promotions, contests and so forth. I’m counting on the Taylor Nation getting some fan offers/codes to get access.

I am glad she will still be able to perform for a crowd, but with limited access to this event getting to be part of that audience is not going to be a walk in the park. Of course, I expect AT&T to film the performance but it would nicer if they could stream it (although chances are that stream will also be exclusive). Okey, sorry to be a negative Old-Man-Swift. I’m cautiously happy about the deal. I’ll call off the ninjas for now.

Coming up next in the Calendar:

(Sources: AT&T)