The Weekly Rant: Why I dread the album’s first singles

This wasn’t the post that I was writing, Taylor Nation.

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(Source: TaylorSwift.com)

Here at the Swift Agency, just a guy who always have his mind a little too busy with thoughts, I often will start writing something and get stuck. The solution usually ends up being writing something else which hopefully I can write all the way to a conclusion. In case this was not evident, this one’s the latter.

I have a complicated relationship with Taylor’s singles. More often than not the first singles released from her albums didn’t turn into favourites. I wasn’t a big fan of “You Belong With Me” from Fearless (*). I didn’t like “Mine” from Speak Now. I could barely stand “We Are Never Ever Getting Back Together”. I first hated “Shake It Off” from 1989. I still cringe when I hear “Look What You Made Me Do” from reputation.

(*) Update: My mistake. “You Belong With Me” wasn’t the first single from Fearless. “Love Story” and “White Horse” came out first.

Now for the casual listener, that sounds like I don’t really like Taylor Swift’s music, doesn’t it? Those are not the songs that make a fan out of me, though. Some have grown on me, some I’d rather skip.

All those are the first singles that came out from each album. The only exception remains “Tim McGraw” from her self-titled album (that song is a timeless favourite). Every other first released single was made for radio play, and more than likely has a bit of an earworm quality to it. That doesn’t necessarily make them the best that Taylor has to offer.

And that’s for me the unfortunate truth. Casual listeners will listen to the first single and tune off. How many casual listeners have listened to Fearless’ excellent “White Horse” winner of two of Taylor’s first Grammies? What about Speak Now with amazing tracks like “Dear John”, “Last Kiss” and the anthem of anthems “Long Live”? What hardcore fan doesn’t know Red‘s fan favourite “All Too Well”? 1989 literally is full of hits.

Thankfully, nothing else in reputation sounds like “Look What You Made Me Do”. Sorry, I do know that sounds harsh! But for me it was a welcome relief when I started to listen to the album and the tracks kept getting better and better.

So, why I’m not a fan of her first singles? Is it the earworm quality? Is it the radio-friendly pop melodies? I’m not sure. It’s very frustrating to me since I can empathize with the casual listener who believes they have a firm grip on what Taylor “sounds like” but have never heard a deep cut like “All Too Well”. I really hope one day you’ll give them a listen.

Coming up next year! The 60th Annual Grammy Awards. Taylor Swift has two nominations. No, no, no, chill! Taylor’s reputation is not eligible yet. It will be eligible for 2019’s (wow that is a long time to wait). She is nominated for Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever”. She also gets a nod for writing the Best Country Song for “Better Man” as performed by Little Big Town.

Coming up in the Calendar:

  • January 28: The 60th Annual Grammy Awards. Taylor Swift is nominated for Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever” and Best Country Song for “Better Man” as performed by Little Big Town.