End Game: The music video drops

I have my buried hatchets bookmarked in Google Maps, Taylor Nation.

Here at the Swift Agency, just a guy who gets up in the middle of the night to write rants and music video releases apparently, we think Taylor could’ve included more cities. Then again, Montreal is expecting heavy snow this weekend so perhaps it’s better Tay kept to the big city names.

“End Game” features appearances and talent by Future and Ed Sheeran. The video is directed by Joseph Kahn. It’s really nice to see her and Ed collaborate again and based on the interaction between them you could tell some friendly banter was going on. The video has scenes filmed in Miami, Tokyo and London and feels the need to announce all those cities because… I’m not sure. It’s basically Taylor partying it up yet keeping it cozy with a group of friends. New York City is not included.

Watch on YouTube

Did you notice all the snake references on the video? The straws on the glasses are snake straws. She rides a motorcycle at some point dressed in a bodysuit that has a snakeskin print. At around the 3 minute mark she’s on top of a bar playing the old snake video game.

Does it look good? Yes. Does it tell a story? No, but let’s be honest neither did the song. It’s literally about big reputation – or simply put, fame. I will say this, she seems to be having fun and it never seems like she’s trying to stand out. She’s always just part of a group of friends, and I hope that mirrors her real life (although my big theory for this album is she’s no longer trying to share her life with the public).

Coming soon! The 60th Annual Grammy Awards. Taylor Swift is nominated for Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever”. She also gets a nod for writing the Best Country Song for “Better Man” as performed by Little Big Town.

Coming up in the Calendar:

• January 28: The 60th Annual Grammy Awards. Taylor Swift is nominated for Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever” and Best Country Song for “Better Man” as performed by Little Big Town.

(Source: Taylor Swift VEVO via YouTube)