This one is going to be interesting, Taylor Nation.
The Sparkly Dressed is up for Artist of the Year, Tour of the Year, Favorite Female Artist Pop/Rock and Favorite Album Pop/Rock for the American Music Awards. The show is live on ABC today Tuesday, October 9th. She’s opening the show with “I Did Something Bad” which I expect will be the tour concert version.
Strategically speaking, it seems wrong to release albums this late in the year. The deadlines to qualify for most awards have passed and it will take a whole year to be featured again. It’s plenty of time to forget the artist and the songs (Hint: I’m obviously building up to something here, be patient and put those hands down).
The exception is Taylor Swift. Fans stick around, songs keep getting played, hardcore fans will want both a digital and physical version of the album. Make it times two if an extended version comes out later. We (no sense hiding myself from this equation) will make those songs grow over time and keep listening to them comparing album versions to live versions. As a matter of fact, Taylor tends to revisit old songs from past albums in new concert tours giving them a new sound and feel. Taylor’s old songs become classics for us.
Taylor has been described as an anomaly (an statement made by Scott Borchetta in an interview during CMA Fest a long time ago). But she’s also an artists which exists in a strange dichotomy (oh goody more dictionary words) she’s both mainstream and indie. Everyone knows who Taylor Swift is. Nobody but her hardcore fans know what she’s really like. Her songs on the radio are pure pop but fans favorite her anthem-like operatic creations, hence the popularity of “All Too Well”. Taylor is popular due to her image in mainstream but endures longevity in the charts thanks to us fans that get to know the deep cuts in her album, her goofs, her inside jokes. Mainstream might never know and perhaps it’s better that way.
The American Music Awards is live on ABC tonight. Check your local listing for exact times. Taylor is opening the show with “I Did Something Bad”. For Canadians, I know the show is going to be broadcast on CTV at 8pm on the East coast. The show might be time-delayed on regions with other timezones.
On other news, the Enchantress is also up for three People’s Choice Awards with Female Artist of the Year, Concert Tour of the Year and Social Celebrity of the Year. The show airs Sunday, November 11th.
Coming up next in the Calendar:
- October 9: The American Music Awards live on ABC. Taylor Swift is nominated for Artist of the Year, Tour of the Year, Favorite Female Artist Pop/Rock and Favorite Album Pop/Rock.
- October 19: Optus Stadium. Perth, Australia.
- October 26: Etihad Stadium. Melbourne, Australia.
(Sources: Twitter. Featured photo via @TaylorNation13)
The Swift Agency 