Hello my distinguished fellow fandomites.
Update: I feel compelled to let you know, I feel that I will review some of these views in the future. While they were true at the time I posted them, some need reviewing, reconsidering and others might just need to be expressed differently. For the moment, this remains up unless I consider it no longer needs to be here.
I thought I’d give you a bit of an update that’s going to be several things in one. As you’ve probably noticed, I haven’t been blogging every week. There’s an easy explanation for this. I’ve been covering a film festival on another blog for most of July until the end of this week. That’s not the only reason. I’ve also been a bit frustrated with the focus on over-commercializing everything about Taylor as of late (I know everyone does this, but still…), so the harder explanation is that I’ve been also taking the chance for a breather.
Technically, all of these will become minor issues once Lover is out, so I’ve been silent on them. Since it feels like ages until we get to August 23, I guess we need something to talk about in the meantime. You can consider this also a bit of a Behind The Blog / Unpopular Opinions / Editorial / The Weekly Rant mashup.
I have a more favourable impression of the album since I consider “The Archer” an improvement over “You Gotta Calm Down” which itself was a lot better than “ME!”. However, the other announcement from Taylor’s last message was how the album would contain scanned pages of her diary. I don’t like this, I will tell you why, and the unfollow button is somewhere around here.
For the record, I am still waiting for the album before I can really judge what she’s bringing musically to the table. After all, what defines Taylor has always been her music first and foremost. With “The Archer”, I’ve caught a glimmer of hope that there’s something I like in the album although I’ll need to wait until the album release to get into it. For now, let’s talk about this new diaries’ pages album feature.
I’ve made my peace (yes, I’m borrowing a Taylor expression) with the fact that new era would also bring a more relentless trend to merchandize anything Taylor. I did not expect she would resort to sell some content of her diaries. Now, I’m pretty sure she’s only giving away things she’s signed off on, which is why she herself announced it. I’m pretty sure this is safe material to give away for Taylor, but what about her more impressionable fans? I’m concerned about the level of worship that some fans have for the Sparkly Dressed. It feels like this move encourages their obsession.
I’m also seeing a bit of a repeat of the 1989’s polaroid photo collection. With five different versions of the album, do fans get the same page of the diary per version or are we talking multiple combinations? A number of combinations means that there will be people forcing themselves to get any number of copies in order to collect all the diaries’ pages. But since the album does have a label of a different colour at the top, five combinations directly tied to five different pages is a more restrained selection.
I do understand music business is a business first and it’s primarily goal is financial gain. That’s the same reason why, although I’m on Taylor side regarding obtaining her masters, I don’t necessarily think Big Machine Records or Scott Borchetta are to blame for owning them in the first place. That was a legally signed contract. I do want Taylor to have a chance at obtaining her masters, but I also understand that is a valuable commodity that the current owner is not legally obligated to sell. I want Taylor to consider re-recording her material but I would humbly suggest she creates alternate versions, i.e. the re-arrangement versions she plays live on the latest tours would really work if she recorded those as new masters. That will be Taylor taking the power away instead of just buying them for cash.
Finally, the CATS movie thing. Listen, I do enjoy musicals. Phantom and Les Miz rank high on my list of enjoyable things to do but only when watched live. Their movie adaptations were not as enjoyable. I’ve never seen CATS in person, but the whole CGI anthropomorphism that the movie has done is a bit cringy to look at. Sorry, that feels a little nightmare-fuel-ish to me. I will eventually have to see it, I guess, but I definitely want to wait until it’s online so I have the advantage of a pause and fast forward feature in case I’m only in for Taylor’s performance.
I’m still blogging for the time being. I will have a lot more to talk when the album comes out. Please, take care of yourselves. Not everyone can afford all things Taylor, but that doesn’t mean that you should get everything Taylor if you can afford it. Getting the music is fine. Seeing if you can stretch your budget to make a show might be your motivation to save up.
On other news, Taylor has a few nominations for the VMA’s and you can vote if you want to. Honestly, I think this is an award she outgrew several years ago. It’d be worth it if we can see her and by then the album will be out, so I will count it as a positive.
Coming up in the Calendar!
- August 23: Taylor Swift releases her seventh studio album, Lover.
- August 26: 2019 MTV Video Music Awards on MTV. You can vote for Taylor Swift daily up to 10 times per category.
(Featured image: Taylor Swift via Instagram)