I’ve got a list of names too, Taylor Nation. Tomatoes, peppers… Wait, this is my grocery list. Never mind.

Here at the Swift Agency, just a guy who’s committed to write about things a little bit deeper, we’re doing one of those critiques that not everyone enjoys. First of all, I don’t think that you do any favors as a fan when you accept everything blindly. I prefer to think that a smart fan is the one loyal because they like their artists (I don’t like to use the word “idols”, sorry it makes me cringe) with flaws and all.

That being said, the following critique is not on Taylor Swift as a person. I don’t know her as a person, I’ve only known her as an artist. I might take a stab at thinking I can guess her frame of mind when she wrote a particular song, but that’s as close as I think anybody can get. The only think I can criticize is her work, her craft. It will still be my opinion, and therefore it might miss the target for a mile. That being said, this is on her musical persona, not her personal identity (I might have to explain that one a bit further).

“Look What You Made Me Do” is the first single from her album Reputation. Unfortunately, its biggest flaw is repetition – a rather constant cliche in pop music to repeat the same lyric over a familiar beat so it can be easily learned. The beat in the chorus is a re-sampling from Right Said Fred’s “I’m too sexy”. Honestly, that doesn’t concern me that much as the monotone repetition. That’s not an accident, it will probably end up as club music with a quick remix. Taylor may not frequent clubs as much, but Kanye, Kim and Katy might have a cheeky DJ play this song in their faces the next time they step into one.

The choice of the phrase for the chorus and the track’s title have been pointed out in this Bustle article as being part of domestic abuse speech. Yes, but you are taking the phrase out of context here. We allow other songs to exist which glorify violence in context so I find selective criticism a bit askew. Lots of songs use suggestively charged titles that out of context mean trouble just to get our attention. This one is not even one of those situations. That being said, if you want to use this as a mechanism to bring awareness about domestic abuse, it’s a worthy cause and I’m not going to stop you.

I actually have more problems with the other repetitive phrase in the bridge which is in context: I don’t trust nobody and nobody trusts me. There’s anxiety and depression in that phrase. Be careful repeating it – don’t let that seep in. I know what I’m talking about here. For the same reason, I don’t like Taylor laughing at her own death.

That’s Taylor Swift the musical persona, the one in the video as a corpse, as a jewel-bathing millionaire, as bike gang leader and as Snake Queen. I think Taylor is taking some actual distance between herself and her image. That allows her to be extravagant with the way she presents herself artistically but she’s keeping her private persona in private from now on.

By the way, there is a list of names. Every single artist that tours several times ends up with a list. It’s got the names of every stalker fan (no, not you – real stalkers) that has been judged as a risk (a bit too cuckoo for coco puffs if you get my drift) to attend or be too close to Taylor. It’s the kind of people that security keeps an eye on when they show up. For the record, I don’t think I’m in there, but I know I’ve been recognized.

Finally, here’s the other thing about both video and lyrics that I’m not quite a fan of – it makes the song a little too meme-friendly. Now, memes are everyone’s favorite thing. Viral phrases and selected situations re-played and parodied over for everyone’s amusement. This might be Old-Man-Swift talking (and to be real, that’s true for the whole article), but it does seem to unintentionally endorse gossip and scandal reporting. In other words, I fear this will reward gossip lovers everywhere. It will also encourage fans to follow gossip from now on.

I believe that Taylor might have given in too much here. Even the video is a little too TMZ-friendly for my taste. The song itself has too many hints towards you-know-whom. I really would’ve preferred she’d taken the high road instead. I think that’s the reason this song sounds like it does. It’s a club song with a message to someone. It’s as close as a diss track as she’s ever made (and I hope she doesn’t have more). I’ve got high hopes for the rest of the tracks because overall this one is not in my favorite list.

In the end, I just hope there’s something in Reputation that is not meta. I prefer non-club music, not explicit made for Pop Radio and more lyrically complex that a simple phrase played over and over. To put in other album’s terms, I think LWYMMD is the “Bad Blood”, the “Better Than Revenge” song of the album. Now I want to hear the “All Too Well”, the “Clean” equivalents. Unfortunately, if history repeats itself, they won’t get to be singles. We’ll have to discover them when the full album drops.

Coming up in the Calendar:

November

• November 10: Reputation, the new album by Taylor Swift is released!