The Delicate Music Video: It’s cool she said all that. Commentary.

Dive bar on the East Side, where you at Taylor Nation?

Taylor Swift won the iHeartradio Music Award for Female Artist of the Year. She not only accepted on the spot via video but of course introduced the music video for “Delicate” herself. I think it was the best choice, this was a very, truly personal video. Even a little too vulnerable for an artist of her stature. See for yourself.

Watch on YouTube

The video starts with a closeup of Taylor’s face, a happy but almost contented one. Then it takes us into a typical Taylor Swift day getting back to a hotel (the Biltmore hotel in Los Angeles) and with a lot of fans waiting outside. She receives a foreboding note that seems to sparkle. Although flanked by her impressive bodyguards, Taylor does take the time to take a quick snap with some young fans. That seems to cost her dearly as a crazed page lunges at her only to be tackled by her security.

At this point, this can’t help but remind me of the lyrics of “Lucky One”, but this is one is actually, specifically about Taylor. As she sits inside the hotel’s massive ladies room, Taylor makes faces in front of the mirror. They’re not dramatic, they’re goofy, they’re unappealing, there’s rather bluntness about Taylor in this video. She’s not playing a role, she’s… It’s Taylor herself. And then, the magical note seems to grant her one thing she has not had in an age.

Taylor becomes invisible to everyone but the camera. No, it’s not a genie, it’s not a wish granted, you can chalk it up to magic or whatever plot contraption you want. It’s not the how that the video focus on.

Taylor dances. It’s not an elegant, artistic, dance. It’s a free style, goofy, nobody’s-watching, completely carefree dance. And although you feel a joyful freedom for her being able to do that, there’s an innermost sadness that seems to be expressed here. It’s like this is Taylor, a prisoner of her image all over again.

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(Source: Big Machine)

As she leaves the hotel and into the streets, there’s a bit of a nostalgic image as she’s literally… dancing in the rain in her best dress… An image that took me all the way back to Fearless and made me smile and cry at the same time. Is that what Taylor can never be again, no matter how much she or other people want her to?

For the final scene, she’s soaking wet walking into a bar with everyone staring. She doesn’t really care, she’s just looking for someone. And when she finds that person, her face lights up.

It’s another video directed by Joseph Kahn, who I know has his detractors due to his personal views, but I’m judging solely on his directorial skills here. I respect other people’s opinions and how some have decided not to watch the video, but it’s Taylor choice who she chooses to work with.

For this video there was no male lead, very little special effects, no robots, nothing special regarding casting and a ton of Taylor dancing. Sometimes, it feels like she’s letting herself flow with the music, other times she has a bit more of a choreography. Nevertheless, it seems like a cathartic moment in the real life of the Sparkly Dressed. It makes me just a little worried about her state of mind, but fortunately she has love in her life and that’s all she needs.

Isn’t it?

Bonus! Now you can watch the vertical version of “Delicate” on YouTube below.

Coming up on the Calendar!

  • May 8: Taylor Swift’s reputation Stadium Tour begins in Glendale, AZ.

(Sources: Taylor Swift via VEVO)

Delicate music video drops this Sunday, March 11 at the iHeart Music Awards!

I know it’s delicate, Taylor Nation.

On Sunday, May 11, Taylor Swift will release the video for “Delicate” at the iHeart Radio Music Awards.

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A post shared by Taylor Swift (@taylorswift) on

Now I know what you’re thinking… If Taylor’s music video for “Delicate” is going to premiere at the iHeart Radio Music Awards, then surely she must be attending. Correct?

Possibly? It’s really hard to gage. Taylor is nominated for Female Artist, Lyrics for “Look What You Made Me Do” and Music Video for “Look What You Made Me Do”. Plus Swifties (you’ll always be the “Taylor Nation” to me, sorry) are nominated for Fan Army and her cat Olivia is nominated for Cutest Musician’s Pet (Meredith gets no love I tell you). Based of how little she has been in the public’s eye, I don’t believe her chances to win are high.

iHeart-Radio-Music-Awards-2018

Plus, between you and me, I think some awards go by the rule “If you attend is because you’ve been told in advance you’ll win” which I like to call my MTV-awards theory. I’m not saying that’s what’s going to happen here, but I’m thinking it might. This is all to say I don’t believe she’s going to show up. As usual, I’d love to be wrong about this one.

Plot twist: Meredith shows up to claim the pet prize wearing an Olivia mask.

Coming up on the Calendar!

  • March 11: iHeart Radio Music Awards including “Delicate” music video release.
  • May 8: Taylor Swift’s reputation Stadium Tour begins in Glendale, AZ.

(Sources: Taylor Swift via Instagram)

The 60th GRAMMY Swiftlist: Are you watching?

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(Photo: Danny Clinch / GRAMMY)

I’d keep my expectations low, Taylor Nation.

I think nobody outside the fandom has noticed that Taylor is keeping her appearances down to a minimum. She did obliged to British Vogue’s January 2018 cover story. She also did appear in some festive holiday concerts but that’s it. She’s made really close to no interviews, no appearances in talk shows. Yes, she was Jimmy Fallon’s musical guest for his return show as a favour. And yes, she was the musical guest on SNL back in November 11, 2018. She’s mostly let the music do the talking.

And now… The 60th GRAMMYs happen tonight. Taylor Swift’s reputation is not eligible yet. The Blonde With The Sparkly Snake Microphone only has two nominations:

  • Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever”.
  • Best Country Song as songwriter for “Better Man” as performed by Little Big Town.

Update: She didn’t win any of them. However, Little Big Town did get Best Country Duo/Group Performance for their performance of the song.

I really don’t count this as a snub. Look What You Made Me Do and …Ready For It? where the only tracks released as singles before the cutoff date of September 30, 2017. I don’t think they were strong enough offerings to be considered for GRAMMY nominations. Call It What You Want is what I would call (pun!) more of a contender but it was released in November.

Given that Taylor has only let the music do the talking, there’s very little chances we’ll see her tonight. Yes, I’d like to be proven wrong, but I think the odds of seeing Taylor randomly dancing in the first row are downright slim. Again, I’d love to be proven wrong here… Hint, hint.

Watching is completely voluntary, of course. According to Billboard, Jay-Z has the most nominations with eight: album of the year, record of the year, song of the year and best rap album. He’s followed by Kendrick Lamar with seven and Bruno Mars with six. All three of them are nominated for album of the year. I love Bruno Mars’ 24K Magic although it would be really sweet for Lorde’s Melodrama to take it, albeit unlikely.

According to Variety, all the male nominees for album of the year were offered a solo spot to perform. Lorde was only offered a group performance of American Girl as a tribute to Tom Petty. That’s kind of awkward considering she’s from New Zealand. Of course, this is the typical unnamed source, so take this information with a grain of salt.

The 60th GRAMMYs happen tonight, January 28th live on CBS at 7:30pm Eastern / 4:30pm Pacific. James Corden is hosting.

(Sources: GRAMMY.comBillboard, Variety)

Tour Talk & News Update: new Stadium dates! Grammy Noms! Pre-sale dates!

Get off the chandelier, Taylor Nation. New Stadium dates are up!

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Remember all this information is subject to change, so keep checking TaylorSwift.com and Ticketmaster.

Here at the Swift Agency, just a guy who could use have happy news, we’re thrilled to announce Taylor Swift will have two reasons to go to the Grammys on 2018. She’s got a nomination for Best Country Song for “Better Man” sung by Little Big Town and Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever”.

Before you say but what about reputation? which you probably said already before clicking this page, Taylor’s acclaimed sixth studio album will not be eligible until next year (which means the Grammy Awards of 2019!). Fortunately we Swifties are patient, right? Riiiiight. Okey put the pitchforks down, I was kidding…

On the other hand, the result of boosting has been finally revealed. The way it works is the following. The better your boost, the earliest you get your pre-sale date. So, here’s the four possible dates:

Date Ticket Selection
Tue 12/5 The Best – Access to the greatest variety in the venue
Wed 12/6 Excellent – All price levels likely to have seats available
Thu 12/7 Good/Fair – Varied selection throughout most of the venue; may only have single seats in high-demand sections
Fri 12/8 Limited – Some selection in the upper and middle bowl; high-demand areas such as the floor may be sold out

We’ve compiled all the dates in next year’s Calendar if you want to see them, but the official calendar dates are in TaylorSwift.com.

Coming up in the Calendar:

  • November 29: The pre-sale starts for the UK and Ireland Stadium Tours.
  • December 1: General onsale for the UK and Ireland Stadium Tours.
  • December 2: Taylor Swift is one of the acts for 997NOW’s POPTOPIA 2017 at the SAP Center in San Jose, California. Tickets are on sale October 14.
  • December 5-8: The pre-sale starts for the first US Stadium Tours from Ticketmaster.

(Sources: Ticketmaster, TaylorSwift.com)

News Update: MTV EMA, PopTopia in San Jose & Jingle Bash in Chicago!

Hang in there Taylor Nation,

It’s been a rough year. Here at the Swift Agency, just a guy who tries to act locally and think globally but it’s a serious challenge sometimes, we’re surviving. I thought it was time for some actual good news.

November 12, 2017: Taylor’s nominated for the MTV EMA 2017. You can vote for Taylor Swift for Best Artist, Best Look, Best Pop, Biggest Fans, Best Video, and Best US Act. Taylor will be in full release mode, so if she wins anything chances are she’ll make a video appearance of some sort (this is just my guess, peeps).

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(Source: 997NOW.cbslocal.com)

December 2, 2017: Taylor Swift is one of the acts for 997NOW’s POPTOPIA 2017 at the SAP Center in San Jose, California. Tickets are on sale October 14.

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(Source: b96.cbslocal.com)

December 7, 2017: Taylor Swift plays at B96’s Jingle Bash at the Allstate Arena in Chicago, Illinois. Tickets are on sale on October 7.

All the dates are subject to change, so please check the official listings at each site.

Coming up in the Calendar:

  • October 7: The tickets go on sale for B96’s Jingle Bash in Chicago, IL on December 7.
  • October 14: The tickets go on sale for 997NOW’s POPTOPIA 2017 in San Jose, CA on December 2.
  • November 10: Reputation, the new album by Taylor Swift is released!

(Sources: TaylorSwift.com, 997NOW, B96)