Dance Like No One’s Watching: Why Taylor Swift’s Apple ads sound so familiar?

(Source: Getty via Taylor Swift)
(Source: Getty via Taylor Swift)

Whatever Apple is paying her is too little, Taylor Nation.

The idea behind Apple Music is not new. As a matter of fact, Apple is but the last kid on the block for streaming music services. With names like Spotify, Google Music, iHeartRadio, SoundCloud, Tidal and Amazon already in the market, it seems to face an uphill battle. I gotta give them credit for a marketing department that decided to bring in none other than the Blonde With The Sparkly 1989 Microphone. Yes, probably each ad required a ton of input but you and I know that Taylor’s input is in there. Taylor has described how much her mother gets nervous about her using the treadmill (odds are she’s flat out ban it from T’s condo nowadays). You probably have recognized she must have had a pick in the soundtrack.

Specially the last one. That’s The Darkness with “I Believe In A Thing Called Love”. Old school fans might feel a pang of nostalgia.

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Why does it sound familiar? Because Taylor has used this song before as the soundtrack for one of her vlogs back when she first visited London, UK.

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Remember the previous ad? This is “The Middle” by Jimmy Eat World. There’s that nostalgia again, why?

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Why does it sound familiar? She’s sang this live with Jim Adkins from Jimmy Eat World during the Speak Now tour in Phoenix, Arizona back in October 22, 2011. She even had some of those lyrics on her arm. Here’s my own post from back then (yeah, I’m my own source for this one). And here’s a video clip!

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So finally, we’ve got Taylor on the treadmill (I call it the “dreadmill” because I twisted an ankle on one and I’m not climbing on that device again, thank you very nope) signing “Jumping” by Drake. She’s never covered this song.

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Although Tay is a fan of hip hop, and of Drake – but she’s kept her distance from covering hip hop to a certain degree. It does seem like the kind of song she’d sing in private for sure. And that treadmill fall… Didn’t Andrea once warned her daughter about the dangers of treadmills? I can’t find the reference yet, but I’m sure it’s out there.

Up next, the Billboard Music Awards. And yes, Taylor is still on her break.

Coming up next in the Calendar:

  • May 22: The Billboard Music Awards are broadcast LIVE at 8pm ET on ABC from the MGM Grand Garden Arena in Las Vegas, Nevada. Taylor Swift is nominated for eight awards.

(Sources: Apple via YouTube)

Video Showcase: Taylor Mic Drop for Apple and Vogue’s 73 Questions with Taylor Swift

(Source: Taylor Swift via Instagram)
(Source: Taylor Swift via Instagram)

Stop dancing in the refrigerator light and close the door, Taylor Nation.

Here at the Swift Agency, just a guy who usually takes five hours to get ready to go out, we usually can’t find our keys or get our darn phone to sync up. Sorry Apple, I still rely on playlists. Taylor Swift had made a new ad for Apple Music and as funny and a bit nostalgic as the tune she picked for it, well… I’m still not convinced on the service. That video is coming up. Also, I will give you Vogue’s 73 Questions with Taylor Swift. Although I like coming up with nicknames for the Sparkly Dressed, her brother’s nickname for her, “Taffy”, sounds too personal to use.

Taylor has been spotted attending Coachella. She’s not performing (although I don’t discount her showing up randomly in someone else’s set). She’s still keeping the bleached look (which I know is dividing the fandom right now). That’s the Blonde With The Sparkly 1989 Microphone (and hair to match) watching DJ Calvin Harris performing.

Watch on YouTube

Watch on YouTube

On other news, Taylor Swift and Idris Elba have been revealed as the two celebrity co-chairs alongside Vogue’s Anna Wintour for the 2016 Met Gala to be held on Monday, May 2. Also participating will be Apple’s Chief Design Officer Jonathan Ive, and designers Karl Lagerfeld, Nicolas Ghesquiere, and Miuccia Prada. The theme will be Manus x Machina: Fashion in an Age of Technology. Sponsored by Apple.

Coming up next in the Calendar:

  • May 2: The 2016 Met Gala. Taylor Swift and Idris Elba have been revealed as the two celebrity co-chairs alongside Vogue’s Anna Wintour.
  • May 10: The first-ever Taylor Swift Award will be given at the 64th annual BMI Pop Awards at the Beverly Wilshire Hotel in Beverly Hills.
  • May 22: The Billboard Music Awards are broadcast LIVE at 8pm ET on ABC from the MGM Grand Garden Arena in Las Vegas, Nevada. Taylor Swift is nominated for eight awards.

(Sources: Apple Music Beats 1 Radio via YouTube, Vogue)

Behind The Scenes: How she made it Out Of The Woods

It’s not like we had anything else to do, Taylor Nation.

We finally get a peek behind the scenes of the filming of “Out of the Woods” in gorgeous New Zealand. The video, directed by Joseph Khan (KHAAAAN!) had some real life scenery combined with some amazing set designs.

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“The entire video,” says Joseph Khan, “is basically Taylor suffering through an emotional landscape of trees and forests and snow and water, and all that is metaphor, but it’s being done practically on location here in New Zealand.”

“We’ve been in a desert. We’ve been on a rocky cliff. We’ve been on a glacier. We’ve been in a swamp,” says the Sparkly Dressed. “I think they have such amazing access to trees and plants in things in New Zealand that… That’s all I can come up with as to why the sets are so good. They’re really talented set designers.”

Coming up in the Calendar:

  • February 15: It’s the 58th Annual Grammy Awards! Taylor is nominated for Album of the Year for 1989, Record of the Year for “Blank Space”, Song of the Year for “Blank Space”, Best Pop Solo Performance for “Blank Space”, Best Pop Duo/Group Performance for “Bad Blood”, Best Pop Vocal Album for 1989 and Best Music Video for “Bad Blood”. Taylor Swift IS performing!

(Sources: Big Machine Records via YouTube)

Video Showcase: Blank Space and Wildest Dreams at the GRAMMY museum

I can read you like a magazine, Taylor Nation.

Ok, ok. I can’t. I just like the way that sounds. Anyhow, nice to see you. How you’ve been? Here at the Swift Agency, just a guy who is really aware those two sentences are not the actual lyrics to Blank Space, we’re glad we’re getting an acoustic performance from the Blonde With The Sparkly 1989 Microphone from the Clive Davies GRAMMY Museum back in September 30, 2015.

I would love to attend a completely acoustic performance of Taylor like this one. Bare bones production with only Taylor playing and singing. But I understand she can’t do this all the time. Here’s Blank Space.

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Notice something that Taylor can do that most of us can’t? I’ll give you a clue. Try singing along with this song at the same pace that Taylor does. You will run out of breath before you reach the chorus. Taylor can control her breathing while singing. It’s not just taking air, she’s nailing the pitch and the tune dead on. This is particularly important with a song like Blank Space where the pacing is fast. A lot of lines are chained together. Taylor is writing songs more complicated to sing nowadays.

Another example is Wildest Dreams. Remember that bridge? That would be a killer to perform live. Wait, we got that one too. Take a look. Not only that, the lines put together are really high pitch. Yes, the Sparkly Dressed can keep that pitch up. Let’s go to the video!

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How about a bonus one? Although this was already posted back in October 27 last year, I thought you’d want to listen to it again. This is Out of the Woods from the same performance.

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On other news, Taylor Swift won the People’s Choice Awards for Favorite Pop Artist and Favorite Female Artist.

(Source: Big Machine Label Group)
(Source: Big Machine Label Group)

Coming up in the Calendar:

  • February 15: It’s the 58th Annual Grammy Awards! Taylor is nominated for Album of the Year for 1989, Record of the Year for “Blank Space”, Song of the Year for “Blank Space”, Best Pop Solo Performance for “Blank Space”, Best Pop Duo Group/Performance for “Bad Blood”, Best Pop Vocal Album for 1989 and Best Music Video for “Bad Blood”.

(Sources: YouTube)

Showcase: Sara Bareilles – She Used To Be Mine / Sounds Like Me

 

(Source: Epic Records)
(Source: Epic Records)

She is all of this mixed up and baked into a beautiful pie…

If there’s an artist that makes music that can make my soul soar, that’s Sara Bareilles. The native from Eureka, California has been busy writing (hey I do that too! Results differ greatly though) music for a play called Waitress and a book, Sounds Like Me: My Life (So Far) In Song. I’ve read the book, and highly recommend it – although I encourage you to get familiar with Sara’s music first since you won’t get the same out of the background stories of her songs without knowing the songs first.

I hope I get to watch the play one day. Sara has released the first single of the soundtrack, She Used To Be Mine. You can also listen and be enchanted by it through the lyrics video below.

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You can buy the song on iTunes and the book on Amazon.com. In case you want to know, she does mention that time she sang with Taylor Swift during the RED Tour. Yes, I had to fix up that post a little.

(Source: Simon & Schuster)
(Source: Simon & Schuster)

Coming up in the Calendar!

  • October 17: The 1989 World Tour – Dallas, TX – AT&T Stadium.
  • October 20: The 1989 World Tour – Lexington, KY – Rupp Arena.
  • October 21: The 1989 World Tour – Greensboro, NC – Greensboro Coliseum Complex.
  • October 24: The 1989 World Tour – Atlanta, GA – Georgia Dome.
  • October 25: The MTV EMA 2015 take place in Milan, Italy. Taylor Swift is nominated for nine awards.

(Sources: Amazon.comiTunes)