Tour Talk: New dates for reputation! A commentary on ticket sales.

Hello from Winterfell, Taylor Nation. I mean, Canada.

Here at the Swift Agency, just a guy who’s been known to obtain tickets at the last minute, we’re glad there’s a few more concert dates. I was just hoping more spots would open in Canada (we don’t all live in Toronto, believe or not) and perhaps a few other nations around the world. Tickets for the new dates will go on sale January 31st at 10am local time (local time of the venue, of course).

  • May 11: Levi’s Stadium. Santa Clara, CA.
  • July 11: FedExField. Washington, DC.
  • July 13: Lincoln Financial Field. Philadelphia, PA.
  • July 22: MetLife Stadium. East Rutherford, NJ.
  • July 26: Gillette Stadium. Foxborough, MA.
  • August 31: U.S. Bank Stadium. Minneapolis, MN.
  • October 5: AT&T Stadium. Arlington, TX.

There will be a Taylor Swift Presale for fans. If you already have signed up for the Taylor Swift Tix (aka Ticketmaster Verified Fan), you are already in with higher priority. If you haven’t you’ll get a chance this Friday, January 5th when new registrations will open at 10am EST. The presale starts on January 23.

Now can we talk turkey? In case you haven’t realized, Taylor’s instant sold out concerts from previous tours had a unintentional assist. Scalpers and ticket resellers will grab as much as they could for resale. That means a lot of fans couldn’t get tickets and would try to grab them from resellers later. This means a sold-out concert wasn’t really packed until those tickets got resold.

2017-Aug-25
(Source: TaylorSwift.com)

The two new factors are the Ticketmaster Verified Fan system and the higher ticket prices. This has two consequences:

  1. It locks out non-fans from the presale period, meaning there’s no scalper/reseller buying large quantities of tickets through multiple accounts. Obviously, spots are more likely to be left behind.
  2. On general sale, the scalpers/resellers are not as keen to invest on buying lots of tickets with the higher price tag. Their investment would have to be higher and they can’t count on a high return unless they jack the price further up effectively turning away concert-goers.

This has an unwanted side effect. It’s harder to sell out a full concert – much harder. Fans that must deal with the high prices (this time from the official sites instead of the reseller sites) will usually wait to see what other options they have or to come up with the money.

2017-Aug-25c
(Source: TaylorSwift.com)

Will it work? I can’t really say, but both Taylor Swift’s reputation stadium tour and Ticketmaster are banking on it.

My take? I don’t like this strategy too much. Before, there was a chance to grab a ticket for much less with the previous system, although it was hectic to accomplish. To top it off, the reputation STADIUM Tour is only doing the large stadium venues and major cities. Smaller cities and towns will have fans that can’t reach both the higher prices AND budget travel expenses. The chances of opening up a leg for smaller venues are now close to nonexistent.

I also can’t say I have a better solution though. The bigger the venue, the most effective the tour concerts become. They are seen by a lot more people at once and more than likely production values will be much more impressive. I won’t deny that the price might be worth it, specially since this time the chunk taken by the scalper/reseller margin should be much less. A lot of fans might cave and take the plunge. Some might just have to rely on what online video leaks out.

Coming up next year! The 60th Annual Grammy Awards. Taylor Swift has two nominations. No, no, no, chill! Taylor’s reputation is not eligible yet. It will be eligible for 2019’s (wow that is a long time to wait). She is nominated for Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever”. She also gets a nod for writing the Best Country Song for “Better Man” as performed by Little Big Town.

Coming up in the Calendar:

  • January 28: The 60th Annual Grammy Awards. Taylor Swift is nominated for Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever” and Best Country Song for “Better Man” as performed by Little Big Town.

(Sources: TaylorSwift.com)

Weekly News Update: December 4, 2017

Get down from the chandelier, Taylor Nation.

British-Vogue-Jan-2018
(Photo: Mert Alas & Marcus Piggott for Vogue)

The Snake Queen appears in the cover of British Vogue magazine for the January 2018 edition. The magazine features a 12-page shoot.

On other news, you probably saw Taylor Swift’s sets at iHeartRadio Jingle Ball and at Poptopia and are now pumped for a full reputation Stadium Tour concert. If so, you should check out Ticketmaster’s Taylor Swift Tix Official FAQ for any questions BEFORE your pre-sale date.

Dates range from tomorrow, Tuesday December 5 to Friday December 8. Here at the Swift Agency, just a guy who wishes best luck to everyone, we still harbour some hope for a smaller venue local concert. I will be honest, it’s looking a little bleak. You might want to get some chance than none at all.

May the odds be forever in your favour.

Coming up in the Calendar:

  • December 5-8: The pre-sale starts for the first US Stadium Tours from Ticketmaster.
  • December 7, 2017: Taylor Swift plays at B96’s Jingle Bash at the Allstate Arena in Chicago, Illinois.
  • December 13: Jumping to the pool from the balcony…

(Sources: Vogue, Ticketmaster)

Tour Talk: The reputation Stadium Tour will reach Australia and New Zealand

Big reputation, Taylor Nation.

 

Here at the Swift Agency, just a guy who’s hoping everyone gets TS tickets for Christmas, we’re glad to announce yet another part of the world covered by the reputation Stadium Tour. Taylor will tour Australia and New Zealand by the end of 2018.

reputation-tour-australia-new-zealand
(Source: TaylorSwift.com)

Dates have been added to the Calendar 2018 page. A 24-hour presale for TaylorSwift.com members will begin on Tuesday, December 12. General onsale will happen on Friday, December 15th. All dates and times are local to the venue. Take that into consideration if you are following her there.

Official information will always be available through taylorswift.com.

Coming up in the Calendar:

  • December 5-8: The pre-sale starts for the first US Stadium Tours from Ticketmaster.
  • December 7, 2017: Taylor Swift plays at B96’s Jingle Bash at the Allstate Arena in Chicago, Illinois.
  • December 13: Jumping to the pool from the balcony…

(Sources: TaylorSwift.com)

Tour Talk & News Update: new Stadium dates! Grammy Noms! Pre-sale dates!

Get off the chandelier, Taylor Nation. New Stadium dates are up!

tourdates_2017-Nov-28.jpg

Remember all this information is subject to change, so keep checking TaylorSwift.com and Ticketmaster.

Here at the Swift Agency, just a guy who could use have happy news, we’re thrilled to announce Taylor Swift will have two reasons to go to the Grammys on 2018. She’s got a nomination for Best Country Song for “Better Man” sung by Little Big Town and Best Song Written for Visual Media with Zayn for “I Don’t Want To Live Forever”.

Before you say but what about reputation? which you probably said already before clicking this page, Taylor’s acclaimed sixth studio album will not be eligible until next year (which means the Grammy Awards of 2019!). Fortunately we Swifties are patient, right? Riiiiight. Okey put the pitchforks down, I was kidding…

On the other hand, the result of boosting has been finally revealed. The way it works is the following. The better your boost, the earliest you get your pre-sale date. So, here’s the four possible dates:

Date Ticket Selection
Tue 12/5 The Best – Access to the greatest variety in the venue
Wed 12/6 Excellent – All price levels likely to have seats available
Thu 12/7 Good/Fair – Varied selection throughout most of the venue; may only have single seats in high-demand sections
Fri 12/8 Limited – Some selection in the upper and middle bowl; high-demand areas such as the floor may be sold out

We’ve compiled all the dates in next year’s Calendar if you want to see them, but the official calendar dates are in TaylorSwift.com.

Coming up in the Calendar:

  • November 29: The pre-sale starts for the UK and Ireland Stadium Tours.
  • December 1: General onsale for the UK and Ireland Stadium Tours.
  • December 2: Taylor Swift is one of the acts for 997NOW’s POPTOPIA 2017 at the SAP Center in San Jose, California. Tickets are on sale October 14.
  • December 5-8: The pre-sale starts for the first US Stadium Tours from Ticketmaster.

(Sources: Ticketmaster, TaylorSwift.com)

Weekly News Update: November 26, 2017

Don’t blame me, Taylor Nation.

Here at the Swift Agency, just a guy who thinks your dancing might improve if you untie your hands first, we’re looking at our finances and wonder how exactly we ever managed to get to those concerts before. We’ll remain hopeful for a concert in town.

  • reputation already sold a confirmed 1,216 million albums on the first week, a number that rises if you add the track equivalent albums (TEAs) for a total of 1,238 million. That makes reputation Taylor’s second best-selling debut. 1989 sold 1,287 million units the first opening week.
  • reputation now adds 256,000 albums for a second week maintaining the top spot on the US charts.
  • November 28 is the closing date to create your Taylor Swift Tix account. After that, you’re no longer eligible for the pre-sales of the Stadium Tour. I don’t know if this applies to additional legs, or even if additional legs will even happen. Official information only at Taylorswift.com.
  • I might have to make a dreadful rumor control post soon since some people have come up with all sort of unfounded ideas about Taylor’s political leniencies. You can talk about conspiracy theories run amuck, but the political climate is insane right now.

Coming up in the Calendar:

  • November 29: The pre-sale starts for the UK and Ireland Stadium Tours.
  • December 1: General onsale for the UK and Ireland Stadium Tours.
  • December 2: Taylor Swift is one of the acts for 997NOW’s POPTOPIA 2017 at the SAP Center in San Jose, California. Tickets are on sale October 14.
  • December 5-8: The pre-sale starts for the first US Stadium Tours from Ticketmaster.

(Sources: Ticketmaster, TaylorSwift.com)