TS6 Revealed: Reputation drops November 10. First single out tomorrow!

Get yourself off the floor, Taylor Nation. What are you doing there?

reputation

The stakes are unfairly high for a new Taylor Swift album. So, business as usual then? There was a time that Taylor Swift, back then an aspiring country singer, was supposed to put albums among controversy generated by other people. Now it’s gotten to the point that a lot of people genuinely think that Taylor’s entire career was veered by a single recorded phone call and that she was caught in a lie. And I know that only one line out of two were there, but that’s never mentioned. Popular opinion just decided to go with the snake motif.

Now the Blonde With The Sparkly Guitar is aiming for reinvention, embracing the snake moniker. Keep in mind that incident was child’s play compared to the other incident. And yes, I’m talking about the civil court trial where the person, who is now judged guilty of sexual assault, wanted money because of his own life decisions. Some people will not focus on that one and I find it very telling and problematic when detractors highlight one and feign ignorance on the one that is an actual crime.

But on to happier notes, TS6 has now a name! REPUTATION. And a release date! November 10. And a new single coming out… tomorrow…

Stop dying already. Get up.

Coming up in the Calendar! Calendar? There’s a calendar again? Yes, there is! Woot!

August:

  • August 24: New single by Taylor Swift is released!

November

  • November 10: Reputation, the new album by Taylor Swift is released!

Secrets of TS6: The speculation about Taylor Swift’s sixth album

(Original photo: Barlow & Schofield / BMR)
(Original photo: Barlow & Schofield / BMR)

For your eyes only, Taylor Nation.

There’s a common tagline that you find way too often in movies, tv series and even music: “It’s like nothing you’ve seen before.” It rarely delivers. In the case of the Blonde With the Sparkly 1989 Microphone, it’s both true and false. The Sparkly Dressed has been known to deliver a new album with a new style, always evolving towards the next one. That means we’ve come to expect a jump everytime, but at the same time she remains on point towards a certain style in the way she treats each evolutionary stage.

From Taylor Swift to Fearless she jumped into the national stage. Speak Now is one album where I disagree with most critics, it’s severely underestimated. Red was her unofficial transition to pop, but I consider it more of a practice album for what came next. The next album 1989 marked not only a full transition, but a complete reinvention that invigorated her music and an impromptu homage to the 80’s musical style.

And then she took a year off. Yes, we’ve come to expect a new Swifty album every two years, but the streak was broken in 2016. What happens now? Where do we go from here? Nobody knows. Taylor’s not saying a thing.

We know how this one goes, right? When the album enters the last stages of development, Taylor starts putting out clues in social media. They’re never extremely complicated, but we fans tend to overdo it (nooo, really???) and read way too much into every little thing. So without any clues, and knowing already she’s firmly rooted in pop, perhaps we can make a few guesses. These are not meant to be accurate or deductive. I don’t have any insight into Taylor’s current songwriting style. I’m just speculating to pass the time.

Chances are there will be more collaboration with Jack Antonoff. He’s amazingly talented as a performer, a songwriter and a producer and shares the credit of penning some amazing songs with Taylor. I’m not a huge fan of Max Martin and Shellback collabs in general, which have mostly sound geared towards radio play time. It’s not that I dislike cheery songs, it’s that when a song has too many bells and whistles the music tends to get lost. Fortunately, most of the collabs that they’ve done with Taylor do have a message, albeit a short one.

I know a lot of people still wish the Enchantress would go back to her Country music roots. I used to be one of them, but nowadays I will admit I don’t see why she would. Taylor’s career has plotted a course set by one captain: herself. That doesn’t mean she hasn’t taken input from her fans. Taylor knows you want to dance at her concerts, so she’s slowly added some danceable tracks. I expect a few to make it to the new album. I also still expect the lyric-heavy songs that read as stories, which are more traditionally associated with Taylor. After all, she honed her craft in Country music songwriting where storytelling is abundant.

One thing that I believe will change is the notion that each song has a name associated to it. More and more, Taylor’s songs have drawn from a collage of her experience and imagination rather than from one particular relationship which used to be her modus operandi. She has thrown a shoutout now and then to a specific event (a forgotten scarf, a visit to an emergency room after an accident) that throws the fandom and the media into a frenzy. I would rather she kept away from those, but I won’t deny their impact. They’re a surreal songwriting equivalent to clickbait. The other growing trend is that celebration of youth. That dynamic happiness of living with imperfections and all, experimenting and evolving. I don’t know about you, but I say we keep that. 🙂

The hardest thing to speculate on is the album’s theme. The Blonde With The Sparkly Guitar has always found one subject to envelop her album and gather together the tracks as if they were a bouquet of flowers that go well together. 1989‘s track list orbited the 80’s pop rock feel and style evoking both the style and nostalgia. This album had such excellent results that I’m almost fearful that Taylor will be pushed to recreate it. She shouldn’t. 1989 was a risk, and it payed off. The next album should be another risk, another creative leap of Taylor’s songwriting craft. We expect it to be recognizably Taylor-esque and at the same time, sonically different.

Here at the Swift Agency, just a guy who knows how long the waiting for the new album is going to feel, we know the expectations are high for this one. I know some people are hoping for the lyrics to include a vague reference to a past romance we only saw from the outside. Myself, I just want more great music.

I want to congratulate the people who are going to get to see Taylor Swift on Houston on February 4. Get some pictures and video for the rest of us to enjoy. Just a request, I’m not sending ninjas after you or anything. 😉

Coming up next, on next year’s calendar: