Thanks for everything, Taylor Nation.
I’ve been putting this off for a while. Some of it it’s nostalgia, some of it is regret, but I’ve realized that I can’t update this blog any further. I don’t think there’s anything left to write here. At some point the Blonde With The Sparkly Guitar got lost in the rear view mirror for me and I just moved on. Yes, she’s a fully realized artist now, and she has all her masters both old and new, now completely acquired from Shamrock Capital per her own words. That happened back on May 2025.
Here at the Swift Agency, I think it’s time to admit our flickering torch no longer needs to cast any light nor does it really help. The Enchantress has big spotlights on her at all times. The fandom has grown too, and that certainly brings both wanted and unwanted attention on the Forever and Always Fearless One. She will be ok, she’s learned to fight dragons on her own, and has more help that she needs.
T-Swizzle has become part of, if not the actual music industry, a critical of it She’s also gained power and wealth that she’s also against constant criticism. Don’t get me wrong, some of that is warranted (private jets are not kind to the environment) but sometimes those who criticize don’t offer much alternatives (imagine the air travel gridlock that would happen if she were to travel commercial).
But the fandom is not above criticism itself. It has become a machine, a big hulk of a team that jumps to her defence, sometimes way too aggressively. Sometimes we’ve been known to attack the alleged critique group using not only disproportionate insults but downright hostile and unwarranted attacks. This is not new and something that might come with the territory, but you don’t issue death threats just because you read a bad review.
It’s wrong to put your pop idols as actual spiritual/religious ones. Yes, that’s probably the old man Swift in me talking. It’s even more egregious to worship someone because of their fame, influence, wealth of even talent. We should always held people of “high society” at a higher standard than others. But that’s just my opinion. It’s always just being my opinion and never anything official.
Thanks to Taylor, thanks to the Agency, thanks to the fandom and thank you, dear readers, for reading.
Long live.
The Swift Agency 
Good luck and thanks.
I have thoroughly enjoyed your blog posts over the years and given this was a good bye post I just wanted to say that. All the very best with your future endeavours and keep well! long live!
Hi. First off, thank you for all that you have done in keeping this blog going for so many years. You have done an incredible job! I really appreciate it! I really appreciate the back calendars also! I hope that I will always be able to access them through back emails of your posts.
I, too, consider myself to be her biggest fan. In fact, to be honest, I’ve been so in love with her for so many years. I keep waiting for her to come back to the girl that I knew from the Red years! I know that the same girl is still in there somewhere. The girl that is honest, fun, and a real person inside. Someone that cares so much about everything and everyone, and is not afraid to say it (if even in a song.)
I agree with you in your email summarizing your feelings. But I just can’t give up on her. I love her that much! It sounds crazy, but it means so much to me. Hopefully the “old” Taylor will come back again (even though she said that she “killed her.”)
Thank you. Sometimes your emails were exactly what I needed. I’ll miss that. I truly appreciate all of your time and your expertise. Above all, keep the faith.
Thanks,
Rick
Sent with Proton Mail secure email.
I’ve read your posts since I first became a Swiftie ten years ago. I still rifle through your old ramblings to see what it was like to process breaking Taylor Swift news in real time pre-1989 era.
Thank you so much for the blogging all these years!! I agree with what you’ve said here — Taylor’s fame has just CATAPULTED & the fandom has expanded beyond belief (do they even know what The Agency is, bro?). That love & appreciation of her & her work hasn’t faded but I definitely find myself more critical of her & way more detached from the fandom than I did a few years ago. I don’t know where that’s supposed to leave us.
I guess it’s kind of like she sings in “Happiness”:
“There’ll be happiness after you
But there was happiness because of you
Both of these things can be true
There is happiness“
I reference the song a lot. Not that this is a divorce. But a transition & a recognition that, well… things change. We can feel it now.
All the very best to you &, if you ever do write again, I’ll be reading ❤